Showing posts with label E. Assignment 4: The Industry. Show all posts
Showing posts with label E. Assignment 4: The Industry. Show all posts

Sunday, 29 June 2014

Dear Flipside Media

I am writing to tell you that your job role description about an apprentice digital video production producer has many problems that need to be looked at. Your job description is not explicit; it doesn't give a lot of detail about the job and the salary and hours are very broad. Between 10-45 hours is quite the difference and doesn't give people much to think about or work around. You should be clearer with the hours and not have such a huge gap difference of hours per week. The same can be said with the salary £15000 - £35000 per annum. This is also a huge difference in how much an employee can get paid and also it says “+ benefits” how much more with benefits? You need to make sure there is much more detail in the job description so it’s easily understandable to people reading about the job and will know exactly what your job consists of.

Contacts are written or spoken legal agreements which is intended to be enforced by the law. Contracts are used in employment and freelance to tell you how long your employment will last and what you need to achieve. Contracts are also used for sales or tenancy. Make sure you read contracts carefully You will need to be clear what you are being asked to do, when you will be required to work and what payment you will receive.

A confidentiality clause is an agreement an employee agrees to not disclose information whether directly or indirectly. If an employee who signed and agreed to the clause reveals any confidential information made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence. For example actors making a new film will have to be careful not to reveal any confidential information about the film. Also NHS staff members have a legal duty of confidence to patients.

Exclusivity agreement means an agreement between two or more parties to purchase goods exclusively from the specified seller in agreement. It is a legal document which states the buyer where a buyer agrees to buy exclusively from the seller and will not obtain or request goods provided by the seller from anybody else for the time period and the seller is the exclusive supplier of such goods to the buyer. If the parties fail to do as the agreement states they will face legal actions against them. The severity of the actions may vary depending on each situation.

The Equality Act became law in October which legally protects people from discrimination in the workplace and states you what you need to do to make it a fair environment. The Equality Act replaced other previous anti-discrimination laws and covers the same groups such as, age, gender, race, marriage, religion etc. Looking at your job description it does not follow The Equality Act legislation, It state you are looking for a male/female aged below 30 which is violating the employment legislation as discrimination on age is illegal “The Act protects people of all ages”. It also states you are looking for someone with certain religious views, this being Christian. The equality act says “employees or job seekers are protected if they do not follow a certain religion or have no religion at all”. The Equal Opportunities legislation is requirement that all people should be treated fairly and given the same opportunity no matter their race, sex, religion etc.” You said on the job description small print "As we are a Christian lead organisation, you should promote the ideas of the Christian faith and try to encourage young people to contact us for further help and guidance. However this goes against regulatory code "4.5 Religious Programmes on television services must not seek recruits. This does not apply to specialist religious television services. Religious programmes on radio services may seek recruits."

A trade union is an organized association of workers in a trade or profession which fights for the workers right and interests, speaking on behalf of their members and aim to protect their members. This includes making sure that workplaces are safe for people's health and that there is no risk through their jobs. Trade union also means legal protection by employing lawyers to make sure companies and organisations treat their staff accordance to to the law. Trade union also helps workers by aiming to improve pay and work conditions.

Codes of practice provides practical guidance for people about health and safety in work and effective ways to identify and manage risk. Code of practice is not a law; it can be different depending on the workplace. The code of practice is written up by the employer as well as policies and procedures to protect employees from any risks that could happen at work. Having codes of practice in place could avoid legal issues if an employee is injured at work but the codes of practice states the risk and how to manage it the employee cannot press charges.

In your job description it says “Including female victims and make offenders”.  Here you are representing that males are only rape offenders and female are only victims of rape, this is just not true and negative stereotyping. Males can also be the victims of rape. What you’re saying is very stereotypical, unprofessional and must be changed as it will cause offence. This goes against Ofcom regulations Harm & Offense "2.1 Generally accepted standards must be applied to the contents of television and radio services so as to provide adequate protection for members of the public from the inclusion in such services of harmful and/or offensive material".

Media Representation though social concerns and the ways certain individuals, groups of people, place and issues are portrayed by the media, this can create, or exacerbate social problems. For example youths are represented as “yobs” and cause trouble to the older generation but this is just a stereotype and how it is sometimes shown in the media which can have a big effect on audiences by manipulating their opinion on a certain topic.

Your proposed short documentary about the No Means No date rape campaign to be shown to children at high school I think will violate the Ofcom broadcasting code, particularly protecting the under 18s and Harm and Offence sections. For example I think this video proposal will affect the high school children and Ofcom states under Protecting under 18s 1.1 "Material that might seriously impair the physical, mental or moral development of people under eighteen must not be broadcast." The topic of the video is very serious and may affect the children mentally, physically and is inappropriate. You also want interviews of teenage victims of rape which goes against the ofcom broadcasting code protecting under 18s "1.29 People under eighteen must not be caused unnecessary distress or anxiety by their involvement in programmes or by the broadcast of those programmes." The Ofcom regulation also states "1.8 Where statutory or other legal restrictions apply preventing personal identification, broadcasters should also be particularly careful not to provide clues which may lead to the identification of those who are not yet adults and who are, or might be, involved as victim, witness, defendant or other perpetrator in the case of sexual offences featured in criminal, civil or family court proceedings." This is a regulation you must be aware of when interviewing people under the age of 18 about rape.

The Obscene Publications Act 1959 is an act of Parliament that significantly reformed the law related to obscenity in England and Wales. To amend the law relating to obscene matter and to provide the protection of literature and to strengthen the law concerning pornography. I feel the use of re-enactments and Dramatizations will violate this act and be too obscene to the children viewers.

Looking at the BBFC (British Board of Film Classification) Age rating classifications I think the short documentary you're proposing will be a 15 which is not suitable for school children. It would be a 15 as the documentary will have brief scenes of sexual violence or verbal references to sexual violence. "There may be detailed verbal references to sexual violence (for example descriptions of rape or sexual assault in a courtroom scene or in victim testimony) but any portrayal depiction of sexual violence must be discreet and justified by context."

Intellectual property refers to creations of the mind such as inventions, artistic work, images, music, words etc. This law enables people exclusive rights, to earn recognition and financial benefit from what they create. This means people wanting to use a creation which isn't theirs will have to get permission from the creator. Types of Intellectual Property include copyright, trademarks and patents. In your job description you said that you want "a popular music soundtrack that will appeal to the target audience". This has legal issues and falls into copyright law, you must take into account you cannot just use a popular soundtrack in your video which will be shown to the public without permission from the artist first to use the soundtrack. You also said the applicant will be up to the value of £20, "You will be recompensed up to the value of £20 for the production of the video". However this price will not pay for the cost of the video production and copyright issues as a popular music soundtrack will most likely cost much more than £20.
I hope you take all this into account and change your job advert carefully making it more suitable and appropriate and making sure it fits all the regulations before sending it out.

Yours Sincerely

Ed Shaw

Monday, 9 June 2014


Media Ownership

Public Service Broadcasting (PSB)

The BBC Broadcasting as "Public service rating than public exploitation"
funded by licence fee to avoid commercial pressures. Other TV companies have some public services regulation too. e.g. ITV - must broadcast a weekly religious programme, local news. 


Commercial Broadcasting 

e.g. ITV and Sky
The audience is not "served", the audience is the product they sell.
Advertising cost more depending on how many views the show gets from an audience. Advertising cost more depending on how many views the show gets from an audience. It can cost more if the programme targets audience is middle/higher class audience with lots of money.

Corporate Ownership

A company not owned by anyone individual and can be commercial or PSB e.g. BBC News Corp. - Corporate Ownership.

Private Ownership

A company owned by a (group of) individual(s)

Globalization of Media Companies


A multinational corporation is a corporation that is registered in more that one country. Usually it is a large corporation which both produces and sells goods or services various countries. For example The Simpsons is global on TV.

Concentration of Ownership

A very few companies own almost all of the word media.
This knocks out competition (Smaller companies)
Synergy/cross platform relationships - e.g. Sky advertise The Sun Newspaper - On the advert The Sun shows the audience that you can win a free years of sky in the newspaper. (Cross Advertise) 



Vertical Integration

When a parent company owns other companies in each sector of an industry e.g. Warner Bros.

Production - Studio

Distribution - Company

Exhibition - Cinemas


Horizontal Integration/Tendency towards Monopolization

A company buys/owns other companies e.g Disney bought Lucas Arts. It is a merger of competitors.
This strategy may reduce competition and increase market share.

License Fee

The way the BBC is funded, not government funded because they would use it for propaganda

Subscription

Pay in advance over a certain amount of time. e.g Sky for extra channels Sports/Movies and Pay per view and Netflix.

One-off payment to own product

When you buy a product you get to keep it forever e.g. DVD, Video Games.

Sponsorship

An advert sponsors a TV show and then that advert always get shown at the beginning of a show e.g. Britain's Got Talent is sponsored by Morrison.

Advertising

Source of funding. Audience are the product to funding and tries to sell us to the ads.

Product Placement

Product shown in a film/TV programme. e.g. James Bond - Drives an Aston Martin in all of his films.

Private Capital

People who will invent in you - other peoples money. e.g. Megan Ellison - Private Inventor

Crowd-Funding

Kickstarters - money paid to kickstart something from the general public if they like it. This is to help get your idea going.

Development Funds

Used in a indirect sales channel where finds are made available by a manufacturer or brand to help affiliates, channel partners, resellers, VARs or distributors, etc e.g. BFI and National Lottery



Careers Booklet

Task 1:

I.T Skills - 
Made my own website
Doing Game Design at college
Done I.T at school and always worked on computers so I know how to use programs such as microsoft word, spreadsheet, powerpoint etc and adobe programs like Photoshop, Dreamweaver, Premiere Pro.

Teamwork - 
Worked in a production team at college to create different short films
In school I worked in a group to promote and advertise healthy eating in different ways. 

Creativity - 
Created my own map for a game using 3D models with programs 3D Max and UDK Editor.
Making short films and coming up with ideas, how you want it to look. 
Created my own screenplays for stories in film studies

Action Planning -
Planning where I am with English Literature and what I need to get where I want to be.
Creating my game map in Game Design and planning out how I'm going to do it.
Brut Advert, planning out what we want and how we're going to do it and working out times.


Task 2:

Part time - A form of employment which carries fewer hours per week than a full time job. Usually considered part time if workers work fewer than 30 or 35 hours per week.

Full time - Employment in which a person works a minimum number of hours decided by their employer. Full time employment often comes with benefits that part time usually doesn't, such as annual leave, sickleave and health insurance.

GCSE - General Certificate of Secondary Education. Grading = A*, A, B, C, D, E, F and G.

AS, A Level - General Certificate of Education Advanced Level. Generally
studies over 2 years and split into two parts - First part - AS. Second part - A2. Used to get into university.

Level 2, Level 3, Level 4 - Level 2 = GCSE,
Level 3= AS/A levels,
Level 4= BTEC Diplomas

Pass, Merit & Distinction in the BTEC Nationals - 
Level 2 = C, B, A. 
Level 3 = E, C, A. 
Level 4= M, D, D*

Vocational - Taught skills needed to perform a particular job. Education that prepares people for specific trade, craft and careers at various levels from a trade, a craft, a technician or professional position in engineering, nursing, law etc. An occupation a person is specifically drawn or which they are suited, trained or qualified. It is not further education.  

Bachelor of - Bachelor's Degree = High education qualifications that help you develop a thorough understanding of a subject. It usually takes 3 or 4 years. You can study for a Bachelor degree at universities and high educational colleges.

Masters of - Masters Degree = An academic degree granted to individuals who have undergone study demonstrating a mastery or high order overview of a specific field of study. The degree is awarded upon graduation from university.

Graduate - When you get a degree, Undergraduate - Not yet taken a degree, Postgraduate - Learning or studying for a degree/high qualification.

Task 3:

Camera Operator -

A Camera Operator is responsible for all aspects of camera preparation and operation. They support the Director of Photography and the Director with shot composition and development of productions by accurately carrying out their instructions. 

To do this role you will need:

To be creative and artistic ability 

Have strong understanding with technology, knowledge of relevant electronics and an in depth knowledge of the principles of camera work. 


  • Good  communication skills


  • Work well in a team 


  • Have good IT skills


  • Physical stamina for working long hours and carrying around heavy equipment.



Visual Effects Artist -

Responsible for much of the pre production work. They create mechanical, optical and computer generated illusions. Making movies more exciting and in some cases more believeable.Visual effects Artist are continuing to become more specialized as the film and television industries embrace the newest in technology.




To do this role you will need:


  • Be able to work long hours



  • To be creative



  • Patience as there will be lots of trial and error



  • Current knowledge of 2D and 3D computer graphics techniques.



  • Skill and training in software graphics programs.



Director -

The Director's main role is to and responsible for creatively translating the film's written script into actual images and sounds on screen. They also manage the technical aspects of filming including camera, lighting, sound, design and special effects department.

To do this role you will need:


  • Artistic and creative skills



  • To be committed



  • Leadership and interpersonal skills



  • To make decisions



  • To inspire and motivate a team



  • Work intensively for long hours



  • Excellent computer or technology skills


Task 4:

National Press - Newspapers which advertise jobs e.g.The Sun, The Guardian, The Telegraph etc.

Trade Press - A release of publications that market a product or a service. It gives more insight into an industry or service provider and trade press is a vital tool in marketing. Trade Press can take the form of magazines. E.g. Engineering Today Magazine - Technology, business and innovation news. MovieMaker Magazines - Guide to Independent film and film making from around the world etc. 

Internet - Job centre, Online Newspapers e.g. The Sun has an employment section - jobs.thesun.co.uk where you can search, find a job and apply. 

Trade Fair - Conventions/Gathering, e,g Gaming Conventions - Gamescom, Eurogamer, E3, film festivals - The Festival of Fantastic Films. etc.

Word of mouth - passing of information from person to person. such as talking about a job that is looking for employment. 

Internal Promotion - "Go up in the world" Start from the bottom and gradually get higher (promotions) in a job. For example, starting at the bottom as a Runner in film production and going up the ranks to Senior Special Effects Artist etc. 

Task 5:

Task 6:

Portfolio/e-portfolio - Collection of your best work with your CV.

Showreel - A video about 90 seconds to 2.30minutes long showing off your best work. 

Personal Website - A website you created with all your work on it. Such as my Blog on Blogger with all my media on it.

Task 7

Interviewing Skills - Body language, Timing - don't be late try and get to the interview 5 minutes early, don't swear, formal speaking, maintain focus and don't drag on when answering questions about nonsense, think about why the interviewer is asking that question and what they want to know about you. Just mention your achievements and skills.

Presentation Skills - Communication, smile, speak clearly, keep your head up and a firm handshake. 

Self-presentation:

Linguistic Codes - Language, how you answer questions, think about what the interviewer says. 

Dress Code - Dress smartly - Nice dress, shirt,trousers, jeans. Only wear a suit for certain jobs such as Lawyer, manager, teacher etc. 

Interpersonal skills - Communicate well think about what you say and how you say it, ask questions when possible, use body language when talking, listen carefully to what the employer is saying. Employers often seek to hire staff with 'strong interpersonal skills', they want people who will work well in a team and be able to communicate effectively with colleagues, customers and clients.

References - Almost always an employer will ask you to give them names and contact details of people who can give you references. Just to check that you have worked where you said you did and really are a good employee.  

Task 8:

On the Job Training - Employee training at a place of work while he or she is doing an actual job. One of one training where someone (Professional Trainer or Experienced Employee) Serves as the course instructor who knows how to do the job and shows another how to perform it. 

Continuing Professional Development - The means by which people maintain their knowledge and skills related to their professional lives. The process of tracking and documenting the skills, knowledge and experience that you gain as you work. 

Self-Training - People train themselves in the job they are in. 

Sources of Information:

Trade Unions - An organized association of workers in trade, group of trades, or profession, formed to protect and further their rights and interests. Such as achieving higher pay and benefits such as health care and retirement, increase the number of employees an employer assigns to complete the work, safety standards and better working conditions.

Sector Skills Council (SSCs) - Are state-sponsored, employer-led organisations that cover specific economic sectors in the United Kingdom. There main gains are:
To reduce skills gaps and shortages
To improve productivity
To Boost the skills of their sector workforces
To Improve learning supply
Sector Skill Council examples:- Skillset.org - Audio Visual Industries, eskill.org - Responsibility: IT, Telecoms & Contact Centers, Goskill.org - Responsibility: Passanger Transport

Careers Services - A service at colleges and universities that helps students, faculty and staff prepare for successful careers. Connects employers with outstanding student employees. Career Services are for students.  

Task 9:

Game Design -

English:
Created presentation and communicating information to my class and answering questions at the end.
Writing Evaluations
Keeping and up to date diary about what i'm doing and how I did it.

Maths:
Calculate the measurements of objects and then decide the size I want them to be in my game to fit reality.
Using programs such as 3D Max and working with angles, measurements and shapes.

ICT:
Always working on computer using different programs such as photoshop, 3D max, UDK and most microsoft programs.

Media TV and Film -

English:
Analysis and evaluate my projects
Communicate in a team and listening

Maths:
Create surveys with percentages and pie charts.
If there is a time limit on a film project need to decide on the length of each shot

ICT:
Editing projects on premier pro, created my own blog.

Film Studies

English:
Write long and creative essays

ICT:
Used programs such as Microsoft Word to type up my essays