Monday 9 June 2014


Media Ownership

Public Service Broadcasting (PSB)

The BBC Broadcasting as "Public service rating than public exploitation"
funded by licence fee to avoid commercial pressures. Other TV companies have some public services regulation too. e.g. ITV - must broadcast a weekly religious programme, local news. 


Commercial Broadcasting 

e.g. ITV and Sky
The audience is not "served", the audience is the product they sell.
Advertising cost more depending on how many views the show gets from an audience. Advertising cost more depending on how many views the show gets from an audience. It can cost more if the programme targets audience is middle/higher class audience with lots of money.

Corporate Ownership

A company not owned by anyone individual and can be commercial or PSB e.g. BBC News Corp. - Corporate Ownership.

Private Ownership

A company owned by a (group of) individual(s)

Globalization of Media Companies


A multinational corporation is a corporation that is registered in more that one country. Usually it is a large corporation which both produces and sells goods or services various countries. For example The Simpsons is global on TV.

Concentration of Ownership

A very few companies own almost all of the word media.
This knocks out competition (Smaller companies)
Synergy/cross platform relationships - e.g. Sky advertise The Sun Newspaper - On the advert The Sun shows the audience that you can win a free years of sky in the newspaper. (Cross Advertise) 



Vertical Integration

When a parent company owns other companies in each sector of an industry e.g. Warner Bros.

Production - Studio

Distribution - Company

Exhibition - Cinemas


Horizontal Integration/Tendency towards Monopolization

A company buys/owns other companies e.g Disney bought Lucas Arts. It is a merger of competitors.
This strategy may reduce competition and increase market share.

License Fee

The way the BBC is funded, not government funded because they would use it for propaganda

Subscription

Pay in advance over a certain amount of time. e.g Sky for extra channels Sports/Movies and Pay per view and Netflix.

One-off payment to own product

When you buy a product you get to keep it forever e.g. DVD, Video Games.

Sponsorship

An advert sponsors a TV show and then that advert always get shown at the beginning of a show e.g. Britain's Got Talent is sponsored by Morrison.

Advertising

Source of funding. Audience are the product to funding and tries to sell us to the ads.

Product Placement

Product shown in a film/TV programme. e.g. James Bond - Drives an Aston Martin in all of his films.

Private Capital

People who will invent in you - other peoples money. e.g. Megan Ellison - Private Inventor

Crowd-Funding

Kickstarters - money paid to kickstart something from the general public if they like it. This is to help get your idea going.

Development Funds

Used in a indirect sales channel where finds are made available by a manufacturer or brand to help affiliates, channel partners, resellers, VARs or distributors, etc e.g. BFI and National Lottery

1 comment:

  1. Did you work closesly with James? Your errors are the same! Eg ghlobal media - you don't actually mention the media conglomerate behind the Simpsons! Also some areas need examples eg crowdfunding. Merit so far.

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